Notes

Short pieces for people about to commission a site.

A website is not a brochure you publish once

The work that lasts is usually the unglamorous part: updating opening hours, adding this year’s event, fixing a form that stopped arriving. Build with that in mind, or budget for someone to do it.

What “responsive” actually has to mean

It is not enough that the layout reflows. Buttons must be tappable, phone numbers must call, and a booking flow that takes eight steps on a phone is still a broken site.

Bring a budget if you have one

A range is more useful than a mystery. It lets me say quickly what is possible — and what should wait for a second phase.